PDF Download Electromagnetics, Second Edition (Electrical Engineering Textbook Series)By Edward J. Rothwell, Michael J. Cloud

PDF Download Electromagnetics, Second Edition (Electrical Engineering Textbook Series)By Edward J. Rothwell, Michael J. Cloud

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Electromagnetics, Second Edition (Electrical Engineering Textbook Series)By Edward J. Rothwell, Michael J. Cloud

PDF Download Electromagnetics, Second Edition (Electrical Engineering Textbook Series)By Edward J. Rothwell, Michael J. Cloud

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Providing an ideal transition from introductory to advanced concepts, Electromagnetics, Second Edition builds a foundation that allows electrical engineers to confidently proceed with the development of advanced EM studies, research, and applications.

This second edition of a popular text continues to offer coverage that spans the entire field, from electrostatics to the integral solutions of Maxwell’s equations. The book provides a firm grounding in the fundamental concepts of electromagnetics and bolsters understanding through the use of classic examples in shielding, transmission lines, waveguides, propagation through various media, radiation, antennas, and scattering. Mathematical appendices present helpful background information in the areas of Fourier transforms, dyadics, and boundary value problems. The second edition adds a new and extensive chapter on integral equation methods with applications to guided waves, antennas, and scattering.

Utilizing the engaging style that made the first edition so appealing, this second edition continues to emphasize the most enduring and research-critical electromagnetic principles.

• Sales Rank: #1137653 in Books
• Brand: Brand: CRC Press
• Published on: 2008-10-28
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.40" w x 7.10" l, 2.95 pounds
• Binding: Hardcover
• 704 pages

Features

• Used Book in Good Condition

About the Author
Michael J. Cloud has been a faculty member in the Department of Electrical and Computer Engineering at Lawrence Technological University since 1987 and currently holds the rank of Associate Professor. He has coauthored seven other books.

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Free Ebook The Rise of Advertising in the United States: A History of Innovation to 1960By Edd Applegate

Free Ebook The Rise of Advertising in the United States: A History of Innovation to 1960By Edd Applegate

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The Rise of Advertising in the United States: A History of Innovation to 1960By Edd Applegate

Free Ebook The Rise of Advertising in the United States: A History of Innovation to 1960By Edd Applegate

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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include:

• P. T. Barnum, master of the advertising “gimmick”
• Lydia Pinkham, queen of the patent medicine cure
• John Wanamaker, progenitor of modern retail advertising
• Albert Lasker, the formulator of “reason why” advertising
• Stanley Resor, the consummate market researcher
• Elliott White Springs, the groundbreaking purveyor of the sexual innuendo

Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

• Sales Rank: #3313838 in Books
• Brand: Brand: Scarecrow Press
• Published on: 2012-08-17
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .80" w x 6.22" l, .97 pounds
• Binding: Hardcover
• 210 pages

Features

• Used Book in Good Condition

Review
Advertising is as American as apple pie, dating back to the 17th century and the arrival of the first printing presses in the American colonies, as Applegate (advertising and mass communications, Middle Tennessee State Univ.) recounts in this book. He notes that handbills, newspapers, and Benjamin Franklin's own Pennsylvania Gazette gave advertisers a means to reach potential customers. The emergence of advertising agents in the 1800s made advertising more effective, helping businesses to write and format ads. Applegate describes products and stores that soon became household names--the power brands of their day. One of the first, Lydia Pinkham's Vegetable Compound, became the "surest remedy for the painful ills and disorders suffered by women everywhere." John Wanamaker used advertising to turn his Philadelphia men's clothing store into the largest department store of its kind in 1876, advertising "whole suits for three dollars." As advertising grew, so did the nation's manufacturers and merchandisers, including soap maker Procter & Gamble, known for its "soap that floats." By the 1900s, advertisers agreed that "sex sells." In the final chapter, Applegate traces the history of how advertising became a subject taught in US colleges and universities. Summing Up: Recommended. (CHOICE)

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional."

About the Author
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than thirty years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.

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Ebook Free Ethical Hacking and Countermeasures: Attack Phases (EC-Council Press)By EC-Council

Ebook Free Ethical Hacking and Countermeasures: Attack Phases (EC-Council Press)By EC-Council

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Ethical Hacking and Countermeasures: Attack Phases (EC-Council Press)By EC-Council

Ebook Free Ethical Hacking and Countermeasures: Attack Phases (EC-Council Press)By EC-Council

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The EC-Council | Press Ethical Hacking and Countermeasures Series is comprised of five books covering a broad base of topics in offensive network security, ethical hacking, and network defense and countermeasures. The content of this series is designed to immerse the reader into an interactive environment where they will be shown how to scan, test, hack and secure information systems. With the full series of books, the reader will gain in-depth knowledge and practical experience with essential security systems, and become prepared to succeed on the Certified Ethical Hacker, or C|EH, certification from EC-Council. This certification covers a plethora of offensive security topics ranging from how perimeter defenses work, to scanning and attacking simulated networks. A wide variety of tools, viruses, and malware is presented in this and the other four books, providing a complete understanding of the tactics and tools used by hackers. By gaining a thorough understanding of how hackers operate, an Ethical Hacker will be able to set up strong countermeasures and defensive systems to protect an organization's critical infrastructure and information.

• Sales Rank: #621651 in Books
• Brand: Brand: Cengage Learning
• Published on: 2009-09-22
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 8.30" w x 10.80" l, 1.85 pounds
• Binding: Paperback
• 352 pages

Features

• Used Book in Good Condition

About the Author
The International Council of E-Commerce Consultants (EC-Council) is a member-based organization that certifies individuals in various e-business and security skills. It is the owner and developer of the world famous Certified Ethical Hacker course, Computer Hacking Forensics Investigator program, License Penetration Tester program and various other programs offered in over 60 countries around the globe. These certifications are recognized worldwide and have received endorsements from various government agencies including the US Federal Government via the Montgomery GI Bill, and the US Government National Security Agency (NSA) and the Committee on National Security Systems (CNSS) certifying EC-Council Network Security Administrator (ENSA) program for meeting the 4011 training standard for information security professionals.

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